Entrepreneur

Better Bedder

Male

Enterprenur

Net Worth: $3 Million

Date of Birth: 2018

Nationality: American

Better Bedder Net Worth

Better Bedder Net Worth

Both Nita Gassen and Judy Schott are moms from New Orleans, Louisiana. Nita attended the University of Southern Mississippi and earned a degree in education. After finishing university, she went into the teaching profession.

While seeking better employment opportunities, she frequently reflected on the obstacles she had to overcome. Nita eventually went out on her own after deciding to do so. She promised herself that she would give Better Bedding a go in order to make some more cash.

To become a Better Bedder, you don’t need to rush into starting your own company right away. Planning ahead might really increase your earnings.

Nita built an attractive website and began soliciting business. Customers flocked to her online shop to purchase her wares.

Currently, the business is worth close to $3 Million Dollars.

What Better Bedder?

getbetterbedder

The Better Bedder headquarters in Mandeville, Louisiana, USA is a massive mattress headband. Founded in August of 2018, Nita Gassen reportedly came up with the idea for this product.

You won’t have to keep making the bed since this massive headband secures the sheets to all four corners of the mattress.

This oversized headband keeps us from drooling on the sheets, and the pockets on either side are perfect for holding our books, phones, and other essentials.

There is quilted cushioning on the sides of the Better Bedder, which is made from a combination of cotton, polyester, and spandex. It may be machine cleaned and available in a variety of mattress sizes.

Entrepreneurship

An entrepreneur is a business owner who operates and owns the company. These people get income from the products they sell. The majority of entrepreneurs are young and inexperienced.

That’s why When the first Better Bedder came out, there were many complaints about the quality. That’s why the company released a second Better Bedder. It is very important to have a solid business model when you are operating a company.

You should know what you expect from your customers. The company has a long-term vision. They decided to develop a more modern product. The first Better Bedder was only meant to serve one purpose.

It was intended to keep people warm on chilly days. The new Better Bedder is designed for multiple uses. You can use this product to keep children warm as well as adults.

Establishing the Company

Schott got the idea after hearing one of her boys complain about how his brother was usually sleeping on the couch when he was at home. A friend of hers told her that she could buy a bed for the price of a car.

Schott thought of it as a way to save money. She looked around and found a used one. Then she found a truck. That was how Better Bedder was born. She wrote the business plan and started advertising on the yellow pages.

The company was incorporated in 1997. As soon as she started the company, Nita sold about 1000 of the Better Bidders. They cost $99. They were made of foam. There was only one color option.

The customer received a catalog with pictures. Nita sent out an annual order and the customer would pay for the bed. The beds were delivered to her customers who paid her $75 to $150.

The company hired a new employee after her first sales went up. The sales went up because Better Bedders were selling better than the other bedding companies. She bought the trucks.

She bought new inventory. She hired employees. She became more organized. She hired a marketing company. She increased the quality of her products.

She wanted to make sure that Better Bedder’s quality was above the rest. She did better than her competitors. She became famous for the Better Bedder.

Shark Tank Appearance

Although they had profitable sales in 2021, Judy Schott and Nita Gassen still lost a substantial amount of money. They went on Shark Tank during season 12 and asked for $150,000 for 10% of the company.

By this point, it looked like the firm might achieve $1 million in revenue this year. As a result of this, several of the Sharks agreed to cut production expenses.

Lori Greiner, Daymond John, and Barbara Corcoran battled about who made the best offer. Due to Lori’s experience with QVC, the startup team decided to take her $150,000 for 18%.

After Shark Tank

Two and a half months after its TV segment aired, the novel bedroom product earned $157,000. There was a lot of pressure to get these 40,000 units delivered to clients quickly.

Lori hired a public relations firm to promote Better Bedder, even though the product has not yet been featured in any QVC commercials. The result was distributed to more than 3,000 Walmarts across the United States. You may get it on GetBetterBedder.com and other online retailers like Amazon.

In excess of 3,700 customers have given the massive headband a positive review on Amazon, giving it an average rating of 3.9 stars.

The startup’s founders are now developing a brand-new product for B&Bs, hotels, and recreational vehicles. The company has already made over $6 million in sales, and by 2022, they want to have made $20 million. There is a $3 million valuation on Better Bedder right now.

Overview

From what we know as of July 2022, the company of Better Bedder has been booming thanks in large part to Lori’s efforts on behalf of the Gassen.
Gassen is presently employed full-time by the company. Nevertheless, it is unclear whether or not Judy will continue to do business with them.
The future success of this firm depends on its ability to grow internationally in the next years.

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